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“If physicians want to reclaim that business, they will probably have to offer the same benefits of scheduling and efficiency that retail clinics do.” ~NY Times

Great reminder… adapt or die. I’ve been beating this drum for about 3 years. And it will be hard to change patient’s behavior back towards their PCP once they are used to convenience of retail clinics. What we need to do is market the “new PCP” (DPC is well positioned there) as the alternative to the UC and retail clinics. – The Sovereign Patient

THE DIRECT PRIMARY CARE JOURNAL

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A primary care physician by training, my passion is researching and writing about the importance restoring patient centered care, supporting independent private physicians, promoting free-market solutions and seeking sustainable fiscal policy in healthcare.

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