Markets work!
The dogma of healthcare “exceptionalism” which holds healthcare doesn’t respond to market forces is starting to take some serious hits. This data shows consumers/patients are capable of, and often make, (pre-planned) informed medical decisions when given meaningful information, as supported by observation-dervived data and economic behavior.
https://hbr.org/2016/12/research-perhaps-market-forces-do-work-in-health-care-after-all