These Doctors Exemplify the Virtues of Free Market Medicine|

“We have never tried a true marketplace in health care. We have competition, but we have competition in a price fixed system with very opaque prices.”

“We’ve essentially disrupted that entire paradigm,” Dr. Gross told Reason. “We’ve said, ‘Let’s have price transparency, let’s show people what these services actually cost,’ because they do have a dollar value. You can put a price tag on these things. We’ve proven that.”

Thirty-two states and D.C. have passed laws requiring insurance companies to reimburse doctors at the same rate for telemedicine visits as they do for comparable in-person visits. Dr. Gross says that shouldn’t be decided by lobbyists, lawmakers, or government administrators. Prices should be set through market competition.”

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